Redpath Waterfront Festival (RWF) / TALL SHIPS 1812 Tour

The success of the Redpath Waterfront Festival 2010, Water’s Edge Festivals and Events (WEFE) led to the creation of a Not-For-Profit corporation created and co-founded by Harmony Marketing’s Lea Parrell and her colleague Krista Slack, President of Krista Slack + Aylett.

WEFE has a mandate to make RWF a one-of-a-kind festival that promotes Toronto locally, nationally and internationally as a waterfront destination. RWF returned in 2012 as an annual event that will continue to expand on-land and water programming.

The TALL SHIPS will continue to be a key component, participating in the festival every 3 years beginning in 2013.

Harmony Marketing is proud to have secured the largest Celebrate Ontario Blockbuster Grant ever awarded. This funding will support the Pan Provincial TALL SHIPS 1812 Tour. 15 ports throughout Ontario will host the TALL SHIPS next summer to commemorate the War of 1812.

THE CITY OF TORONTO

Harmony Marketing has been chosen as the Marketing Agency of record for the City’s War of 1812 Bicentennial Commemorations. Harmony Marketing will be responsible for marketing the City’s events and programming that commemorate the bicentennial for the War of 1812 until June 2013.

Fashion Cares

On September 9, 2012, Fashion Cares will celebrate its 25th anniversary with the spectacular event “A Night of Glitter & Light” featuring “Elton John and Friends.”
Harmony Marketing will support Fashion Cares through Sponsorship Marketing. Co-chaired by Michael King and David Furnish, the event will raise significant funds for ACT (Aids Committee of Toronto) and Elton John Aids Foundation.

Canadian Association for Community Living

In 2009, Harmony Marketing created a national awareness campaign for CACL. Working with advertising agency Rain 43, the "NO EXCUSE" campaign was launched.

The television PSAs were recognized by the BVS Monitoring Systems as being one of the highest aired PSAs of all time.

Harmony Marketing is now engaged with the CACL, People First Canada, Best Buddies, the Canadian Down Syndrome Society, Special Olympics Canada and motionball to bring the U.S. campaign "Spread The Word to End The Word" to Canada. This national awareness campaign has been created to promote the elimination of the “R Word” from people's vocabulary.

"Spread the Word" will focus on educating the public about how hurtful and intolerable the use of the “R Word” is and to identify it universally as a derogatory term.

Hilliard Gordon Communications Partnerships

We are also pleased to be able to announce that Harmony Marketing – partnered with Hilliard Gordon Communications – has recently been engaged to deliver two new national awareness programs.

WORLD SOCIAL MARKETING CONFERENCE

Harmony Marketing is pleased to support the World Social Marketing Conference that will take place in Toronto, Canada from April 21-33, 2013.

The Mission of the World Social Marketing Conference is to act as a vehicle to help build a global movement dedicated to capturing, spreading and nurturing good practice in social marketing, as well as increase the efficiency and effectiveness of social marketing practice at both operational and strategic levels.

At the 2013 conference there will be a strong focus on the relevance and application of behavior change practice and science.

If you would like more information on the WSM Conference please contact Tracey Baker.